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Acronym for Common Gateway Interface. It is a
A programming language used to convert data gathered from a web page into another form.
Stands for cost-per-action. In Internet Marketing, refers to payment system whereby the Web publisher gets paid only when the visitor tales a desired action, such as filling a form, downloading a file, subscribing or making a purchase.
Acronym for cost-per-click. It refers to the amount of money an advertiser agrees to pay each time a visitor clicks on their advertisement.
Stands for cost per thousand. The M is from the Latin word mil for thousand.
Acronym for Cascading Style Sheet. Refers to a standard for specifying the appearance of text and other elements, usually used in a website.
The directory where CGI programs are most commonly stored. The "bin" part of "cgi-bin" is an abbreviation of "binary", dating back to when programs were referred to as "binaries".
A section of memory or the Hard Drive where data can be stored for rapid or frequent access.
It is a website for live, interactive conversation where messages appear beside the user's name or nickname.
Refers to a Chinese portal.
A sales model whereby a customer orders and the product is shipped directly by the seller, thus eliminating middlemen. This is the model used by Dell.
Refers to the unique Web surfing patters of an Internet user. Used to distinguish a user from other users, similar to how a person's fingerprint is used to identify individuals.
Refers to the series of mouseclick a user makes when navigating the Web.
The percentage of people who click out of the total number who see the link. In the online advertising industry, it refers to the number of times a Net user will click on an ad banner.
A process by which a software program sifts through user profiles and buying patters and makes recommendations beased on past views and purchases. This is used by amazon.com when you view a certain book title.
Refers to the information (login names, passwords, online "shopping cart" items, user preferences, etc.) sent by a web server to a web browser and saved to the computer. These "cookies" can then be used at a later date to restore the information when the web server is accessed again.
The process by which data available for upload and download are compressed or zipped in order to reduce size and transfer time.
The process and method of compiling information about consumer's preferences and buying habits, normally captured from both online and offline transactions.
The process of turning high-quality content into a money-generating online presence.
The person in the organization responsible for the organization and presentation of a Website content. This position normally exists in bigger organizations where the Web is an important component of the business.
Also known as contextual-based advertising. Refers to ads that are placed on a Web page, in real time, based on the contents of the Web page. Started by Overture in 1998 but popularized by Google with Google Adsense.
Refers to the relationship between the number of visitors and the number of these visitors who engage in the desired behavior. In Internet marketing, this desired behavior equates to signing up, downloading a file, or making a purchase.
Another name for instructional software, which may be in the form of a Web site or CD ROM. Often used to train users on computer and software applications.
A computer system or process that requests a service of another computer system or process. A workstation requesting the contents of a file from a file server is a client of the file server.
Refers to the practice of some webmasters of presenting a different version of a web page to a search engine spider than that which the visitor will actually see. This is considered a "dirty" internet marketing technique and may have dire consequences.
Refers to the software application that extracts links from web pages, visits the links and extracts the contents and links.
Refers to the amount that needs to be spent in order to acquire a new customer.
A word coined by author William Gibson to refer to the world of computers and the environment around it.
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