Step

1

Getting into e-Business

 Welcome to the Land of the Free

 The Big Question: How to Earn Real Income

     from the Web.

  Start Today:  A Look at Popular Business Models

       E-Book Publishing

       Affiliate Marketing

       Content/Adsense Publishing     

       Shopping Cart

       Blogging 

       Selling on E-Bay

       Mixed Business Model

 How to Prepare your e-Business Plan

 How to set up your Space in the Web

      How to choose your domain name

      How to register your domain name

      Types of Web Hosting

      How to choose your web host

Step 

2

Working on your e-Business

Understanding Web Pages

      A  Brief Look at HTML

      The Different  Browsers

       Basic Parts of a Web Page

       Basic Guidelines in Web Design:

                    File size of the page

                    Fonts to use

                    Web-Friendly colors

                    Page Length

                    Lay-out Consistency

                    Page Width

                    Page and Site Design Tips

 How to build a website for business    

 How to build a search-engine friendly website

       Search Engine Optimization: Basic Guidelines

       How to choose the right keywords

       How to write search-engine friendly copy

       How to optimize your metatags  

 How to find and develop content for your site

 How to build a mini sales site

 How to accept credit cards and other forms 

     of payment on your site

 How to upload your site for the world to see

Step

3

Telling the World About your e-Business

 The Basics

     What is Internet Marketing

     History of Internet Marketing

     Why you should explore Internet Marketing

 Guide to Internet Marketing Methods and Techniques

      Affiliate Marketing

      Article Submission

      Banners

      Blogging

      Classified Ads

      Directories

      Discussion Forum

      E-Mail Marketing

      Google Adwords

      Link Popularity

      Newsletters

      Offline Marketing

      Pay-per-click

      Press Releases

      Search Engines

      Social Bookmarking

      Social Networking

      Traffic Builders

      Viral Marketing

      WebRing

      Yahoo! Search Marketing

      Yahoo Traffic Building Tools

Step

4

Maintaining and Monitoring your e-Business

  Different site measures

  Steps to monitor and maintain the success of your site