|
The most raw form of information that you have will be the logs from your web server.
However, these raw measures do not give you the full picture. Looking at some site-specific measures can give you a fairly good idea on how effectively you are connecting with your audience.
Here are some of the measures that give you an indication of how your site is performing:
|
|
Weblogs have become very user friendly that it doesn't take an iota of technical knowledge to understand the figures. Make it a regular habit to view and analyze your weblog figures, especially in relation to your marketing campaigns.
Your Daily History: How many people visited your site per day. You must look at the number of unique visitors, not the hits. Hits mean the number of requests that your web server received. If your page, for example, has five images, then by downloading that page, you server will register 5 hits even though you only had 1 visitor.
Robots/Spiders visitor: This will give you an indication on which robot has crawled your site and how often it visits.
|
Countries: From which countries do your visitors come from?
Visits Duration: For how long did your visitors stay in your site?
Browsers: Which browsers do your visitors use?
Search keyphrases/keywords: What keywords or phrases did your visitors use to find your site?
Favorites: How many people bookmarked your site?
Pages Viewed: Which pages of your site are viewed the most?
Site-specific measures refer to the features that you have in your site that provides interactivity in your site. These measures give you a glimpse of how your visitors view your site.
E-mails received
How many visitors access the email page?
What sort of email messages do you receive?
Survey Forms
If you run surveys in your site, how many visitors took part in the survey?
Who participates in your surveys?
What sort of data are you able to gather from your surveys?
Quiz
How many visitors participate in your quiz?
How many of those you participated got the answers correctly?
Downloads
If you are offering free downloads, how many people accept the free donwloads?
Subscription
If you are offering a free subscription to a newsletter, how many take up your offer?
Free Stuff
How many visitors claim the freebies that you offer?
Chat Room
How many users visit the chat room?
What do they tell you when they are in the room?
Forum
How many users participate in your forum?
What is the average number of messages entered per day? per week?
|
Business-related Measures
|
At the end of the day, this is what matters, particularly to an individual trying to make it in the Online world. Before you started your business, you must have set some revenue targets. You must now compare how your site is performing against these targets.
Conversion Rate
What percentage of your visitors actually make a purchase?
Or if your site doesn't require a purchase, what percentage performed the action you desired?
If you offer a subscription in your site, how many of your visitors sign up? This determines how powerful and compelling your subscription offer is?
Of these subscribers, how many become customers?
Click-through Rates
If you are an affiliate, which merchant has the highest conversion? Which merchants do not deliver?
This has an impact on how you are going to reallocate your web page space and your time and resources as an affiliate. You can determine these figures from your affiliate page.
If you are an Adsense publisher, which type of ads have the highest click-thrus. You can get these figures from your Adsense reports.
Revenue
How much revenue do you generate per day? per week? per month?
Costs
How much do you need to spend to generate that revenue? How much more do you need to spend to generate additional revenue? Is it worth it?
If you are running a pay-per-click campaign, how much does it cost you to bring a visitor to your site? Is it worth it?
Click here to continue.
| 
