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The Basics
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What is Internet Marketing
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Broadly defined, Internet Marketing is the use of the Internet and its related technologies to identify target customers, promote and sell products, and in some cases, deliver the products electronically. These include means such as e-mail campaign, pay-per-click ads, online press releases, banner advertising, online surveys, search engine marketing, etc.
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History of Internet Marketing
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Search the Web and you will find a fairly consistent history of the Internet and the Worldwide Web. What about history of Internet Marketing?
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Some claim it all started with Netscape. It revolutionalized the way people use the Internet. But as early as 10 years ago, there were only a handful of Net entrepreneurs seeriously using the Internet as their sole or main medium. Although there were already a lot of website, they were mostly brochureware.
Internet Marketing in the early 1990s was equated with banner advertising. The first web banner appeared on October 25, 1994 in the HotWired site. It was a 468 x 60 banner by AT & T. Since then, every major website had blinking banners and pop-ups that irritated the visitors.
Now the most popular and some say the most powerful form of Internet Marketing is pay-per-click advertising, now dominated by Google Adwords, which was launched by Google in October 2000.
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Although Google is now the leader in PPC, it is interesting to note that PPC was actually started by another company, Overture (acquired by Yahoo in Ocotber 2003 and is now called Search Marketing). In Feb '98, Jeffrey Brewer of Goto.com (which later became Overture) presented a PPC search engine proof-of-concept to the TED8 conference in California.
Now there are many ways to market in the Internet as new concepts and new products come out. Current Net buzzwords MySpace and YouTube are also being used by some savvy marketers as a marketing tool.
The history is unfolding before your eyes. There is no better time to join and watch history unfolds, with you playing a part.
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The Resource for Internet Marketers
There are literally hundreds of Internet Marketing guidebooks out there promising to deliver what you need to know but I can only recommend these resources:
The Insider Secrets to Internet Marketing
Warp Speed Wealth
It is constantly updated and you get a lot of bonuses that are also very useful. Most Internet marketers, including myself started with this guide.
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Why you should explore internet Marketing
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The simple reason is that the Internet is going to be the medium of the future. As it is, traditional media are trying to develop Internet-based or Internet-allied business models because they recognize that the Internet is fast gaining ground, especially among the younger generation.
Just to give you an idea of how massive the Internet force has become:
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Internet Users as of January 2007, in millions
Number of Internet users In North America: 232
Number of Internet users in Europe: 313
Number of Internet users in Asia: 389
Number of Internet users in Africa: 33
Number of Internet users In Middle East: 19
Number of Internet users in Latin America: 89
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Source: Internet World Stats
An even bigger reason is that: You, yes, you can take a slice of this burgeoning market even if you do not have a SuperBowl advertising budget.
This is the magic of the Internet. In offline marketing, you definitely need bigger bucks to reach the kind of market that the Internet allows you to reach.
In the Net, there is no limit to whom you can offer your products. There is no limit to your potential to earn.
And best of all, you can all do this at a very minimal cost.
Having a presence on the Internet can set you back by as little as $1.00 (Click here for reliable hosting at $1.00. There are also free advertising resources that you can try. Of course, as in anything in life, you can get a better deal when you "upgrade: to the paid version.
What you need is perseverance, creativity, and the willingness to continually learn.
To start with your Internet Marketing journey, click here.
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