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Viral marketing is an Internet marketing phenomenon that encourages people to pass along a marketing message.
It is one of the most powerful forms of Internet Marketing methods. It operates on the principle of recommendations.
A very good example of the power of viral marketing is the way Hotmail promoted its email service. Everytime a Hotmail user sent an email, there was a link that invites the recipient to get his own free email.
These days people use viral marketing in different creative ways. Some give away free e-books that can esily be passed.
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Make it easy for people to pass your free e-book
One of the best ways to promote a site is to write a short informative e-book that will lead people to your site.
And the best way to promote this e-book is to encourage people to easily forward the book to other people they think may be interested in your site.
E-Book Pro has a viral marketing feature built in. When you create an e-book with this compiler, it automatically generates a viral code and an "email a friend link" that your reader simply fills up.
To give you an example of how this feature works, download my free e-book preview.
To learn more about this viral marketing tool, click here.
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The most common method used these days is the refer-a-friend or tell-a-friend button. This allows a visitor to recommend the site to his own set of contacts. This is extremely powerful as word-of-mouth advertising carries a lot of weight, especially if it comes from a trusted source.
There are different tell-a-friend scripts available. Some are free, some are sold for a minimum amount. Here are free two tell-a-friend scripts that I use. These are very easy to install:
Bravenet Web Tools
Itistic
Tell a friend generator
For more Internet Marketing techniques, click here.
To start with Maintaining and Monitoring your Site, click here.
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