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Here are the other sizes used, but not as often as the ones above:
400 x 40
234 x 60
392 x 72
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Three ways to use Banners
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There are basically 3 ways by which you can use banners to advertise your site:
1. Purchase banner space in another site.
This is just like purchasing a space in a newspaper or magazine. Banners are charged on a pay-per-impression basis. The rates vary from website to website. Banner exchange programs also banner ad spaces. To give you an idea, 1800banners rates are at $2.95 per 10,000 banner impressions.
2. Participate in banner exchange programs
A banner exchange program works like this. You signup for a program. Once approved, your banner will be displayed in other member sites in exchange for other member sites' displaying their banners on your site. There is normally a 2:1 banner exchange ratio: This means that for every 2 banner ads you show on your site, your banner ad gets shown once on another site.
Although this may sound like a fair exhange, there are other factors that you need to consider. Remember that when a visitor clicks on your site, he might leave your site for good. Also, you have no control as to the quality of banner ads that will appear on your site. Banner exchange programs are free so it doesn't really hurt to try.
Here are some sites you can look at:
www.1800banners.com
www.freebannerbank.com
www.bannerzero.com
2. Use your own banners for your affiliate programs
If you are planning to have an affiliate program, you need to make your own banners for your your affiliates to use. There are different software available for creating banners. Some are free, some are shareware. Simply type in "banner design software" to see the alternatives.
For more Internet Marketing techniques, click here.
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