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Minisites as sales tools
As an Internet marketer, I am sure you have seen a number of minisites: these are one to two-page sites that promote a particular product. The objective is simple: to get people to take action. This could be to download a file, subscribe to be a member, subscribe to a newsletter or the ultimate objective: to get the visitor to purchase the product or service.
Samples of good mini sites
There are thousands of ministes on the web. They will always be around because they have been effective in pulling sales. However, not all mini sites can do the job but there are some notable examples you can look at:
1. The sales site for The Insider Secrets to Marketing
2. The sales site for The Step-by-Step Guide to Internet Success
3. The sales site for e-Book Pro
These mini sites are, of course, written by professional copywriters who have spent a great deal of time tweaking the "formula" to come up with a sales site that works.
However, you will notice that most of these effective sales sites (By effective, I mean those that have pulled in hundred of thousands of sales) have some ingredients in common
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Ingredients of a Good Mini Site
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Before you begin, note that a mini site is used to sell 1 particular product. The other products that you see are supporting, supplemental or more commonly, bonus products. If you are selling numerous products, a full website works better.
Please note that the following may appear in the order that you wish. However, these have been prove to work for thousands of websites.
1. A powerful headline and a sub headline
This is the most important part of your sales letter. At once glance, your visitor must be able to answer the question "What's in it for me?".
Notice that the most powerful headlines begin with powerful words like "How to be..... ", "Discover....". "Reduce your ....".
Because people search the Net to solve a particular concern, your header and subheader must be able to address this problem with a tangible benefit that you offer. This way, your visitors will be encouraged to scroll down to see what you've got.
To illustrate the different sections, we will take a leaf from mastercopywriters.com. A site that has made thousands of sales from teaching people how to write salesletters.
2. A Statement of the Problem you Solve
Why should your visitor even continue reading when he knows you are out to sell him something? Because he is hoping that you can be the solution to his problem.
In this section, you expound on the problem that you intend to solve. In real life, when you make sales calls, this is the portion when you make your clients feel the "pain". You ask or you state the problems or the difficulties that he may be currently experiencing.
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Haven't you dreamed of what it would be like to tell the world to shove the conventions of life they have
taught us, so far up their ass...that they'll never see daylight again?
Don't you long for the personal freedom (created by having LOTS OF MONEY coming in all by itself) so few people have...so you can do whatever you want, whenever you want? (Within the strict guidelines established by your only, true, real boss, your spouse!
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Note that the language used is quite informal; it's as if he is conversing with you. This type of writing may not appeal to the formal tie-wearing, sushi-eating yuppie in Manhattan but it does appeal to a very broad range of people: People who are looking to make money off the Internet.
3. Your credibility: Why should they even believe you? They don't know you from Adam!
Remember anybody can build a site and sell whatever they want to sell. But who is going to sell more? Someone who can establish himself as a credible source or someone who just put up a site? This is particularly true for informational products. Visitors are more likely to buy from a minisite authored by someone who has established some kind of credibility.
Here's an example of credibility statement from mastercopywriters.com:
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Let me give you some examples of what I have done myself, and what my clients have done, to rake in HUNDREDS OF MILLIONS OF DOLLARS, all on auto-pilot with my KILLER COPYWRITING secrets
A one page ad that led to an infomercial, which sold $40,000,000.00 (yes that's right, 40 MILLION DOLLARS) worth of video tapes in less than one year!
Banner ads and emails leading to a long form, website sales letter that sold thousands of $1,295.00 training courses, 100% online, with NO salespeople the customers could talk to! (Not even a phone number to call!)
An email that gets a 10% conversion to a web site that sells a $1,000 software deal, with no demo, no free trials...and gets 30% of the visitors to give us their credit card number and order...on the spot!
An ad crammed with copy in eight point type (which is this small, and that everybody who doesn't know shit says no one will read) that sold just under 100,000 copies of my book, How To Make $4,000 A Day Sitting At Your Kitchen Table In Your Underwear', which led to sales of over 12,000 full blown training courses at $495!
A 24 page sales letter with no pictures, no testimonials, no endorsements, etc... that sells golf clubs for more than $6,000 a set! Without a putter. The putter is $400 more. (How many $6000 + sets of golf clubs have you seen sold strictly through the strength of the copy in a letter?)
A single 2 x 3 inch ad that started a $37 million dollar business that has 450 + offices and runs that same ad in all 450 newspapers EVERY DAY! (Pretty good, considering the client started working out of his house, with one ad and office only three years prior to this!)
I could go on, but I won't bore you. I just wanted to make sure you know you're dealing with a REAL person who does what I'm going to show you how to do every day! I risk REAL money, my money, doing exactly what I'm going to teach you how to do. I am not some asshole professor or 'guru' who wants to look and sound important, but who's never done what I'm teaching.
from: mastercopywriters.com
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