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Highly Recommended Resource
Written for Small Business Owners
The Small Business Guide to Search Engine Marketing teaches you proven techniques that you can use to drive customers to your site.
Search Engine Guide's Editor-in-Chief Jennifer Laycock explains:
- What search marketing is and how it can increase your bottom line
- How to know what phrases your customers use when searching
- How to run a pay-per-click campaign without breaking the bank
- How to get your site in front of potential buyers when they are ready to buy
- How to build solid links without relying on reciprocal link requests
- The simple changes you can make that can double your conversion rate
- Why submission programs are a rip-off
Support After the Sale
We know that no matter how easy a book is to read, there will always be questions about how to implement the ideas on your own site. That's why when you buy the Small Business Guide to Search Engine Marketing, you also get free access to a private discussion area on their where you can ask the author questions.
The book purchase also includes FREE Lifetime Updates so you don't have to worry about whether the information you're reading is up to date or not. When you buy the Small Business Guide to Search Engine Marketing, they'll put you on a special mailing list so they can let you know when they've updated the book with new information, new examples, or new techniques.
With FREE Lifetime Updates and a private support forum you will have the ideal search engine marketing guide.
To know more about this book, click here.
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How to optimize your metatags
Metatags are HTML tags that are written into the head section of an HTML page and contain different kinds of information, but don't actually show on the page as text. For example the title, description and keywords for the page.
Some web designers may lead you to believe that you can have frames, flash, java and still be indexed and ranked highly as long as you have the proper metatags. Metatags came about to aid the search engines in determining the contents of web pages.
If you are a non-technical person, you probably are not well-versed with metatags. This is not really surprising as metatags are no longer as important as it was before. In fact, you can totally do without it, if you wish.
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Description Meta:
<META NAME="description" content="This is the description of your page. Limit these to 1024 words.Put your keywords too">
Keywords Meta:
<META NAME="keywords" content="keywords phrase 1, keyword phrase 2, keyword phrase 3, etc.">
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Your SEO strategy must not rely on metatags!
The metatag concept was abused by black hat SEO practitioners and started keyword stuffing the metatags. Thus, diminishing the real value of metatags. As a result, some search engines simply ignore the metatags. They place more value on the actual text in your web pages.
You have higher chances of being highly ranked if you observe all the basic principles of white-hat SEO.
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In any case, metatags are still being used by some crawlers, so it still has some value. Here are some tips to optimize your metatags:
1. Keep your Keywords meta to a maximum of 1024 characters.
2. Limit your Description meta to 250 characters including spaces.
3. Mention your keywords in your tags. Use the same words or phrases that you use in your
title page, headers and page copy.
4. Put the important keywords in the beginning of your Description meta.
5. You may repeat words in your keywords meta but try to limit the repetition to five
times. More than this, it may be interpreted as keyword stuffing.
To conclude, you have higher chances of being ranked highly by the major search engines if your site has a lot of original, relevant content, devoid of search-engine hindering structures and keyword-optimized.
Next, How to find and develop content for your site.
To continue, click here
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