Internet Marketing Guide: How to write search-engine friendly copy- seach engine optimization

How to write search-engine friendly copy

Copy refers to the text that your visitors will read when they get to your site.

Just as your visitors read your text, search engines also read these text when they come a-crawling. Unlike your visitors, though, they are searching for keywords and keyword phrases.

Here are some guidelines to get your web copy optimized for search engines:

1. Search engines love text, plenty of it.

Have at least 200 words on your page. Preferably, original content.

2. Your text should include your important keywords.

Words and phrases that appear frequently in a page indicate the meaning of the page. So when your keywords are mentioned more than three times in a page, your page will have a higher chance of ranking higly for that keyword.

However, you must must ensure that your sentences still make sense and does not sound too "forced" when visitors read it. Remember, your visitors don't really know or care that you are optimizing your page. They simply care whether your content suits what they are looking for.

Let's take an example: Let's say you have to write about an Internet Marketing site.

If you are writing for a print media, such as a magazine or a print ad, you will write like this:

Nowadays, anybody with a computer and an Internet connection can make money on the Web. Internet Marketing has become a buzzword not just for people who are technically inclined but even for those with no strong computer background. It has allowed practically everone to take advantage of this powerful phenomenon.

For a search engine-friendly copy, here's how you should write:

Nowadays, anybody with a computer and an Internet connection can make money on the Internet. Internet Marketing has become a buzzword not just for people who are technically inclined but even for those with no strong computer background. Internet Marketing has allowed practically everone to take advantage of this powerful phenomenon.

3. Use the same words or phrases that you use in your page title and metatags.

4. Continue to add content pages to your site. How-to articles are perfect for websites as they are highly searched by visitors. How-to articles also give you a lot of natural opportunities to mention your keywords.