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To have a merchant account, you must contact your local bank and ask for the procedures and requirements. Each bank in each locality may have different requirements for acceptance.
A merchant account is recommended for web owners that process a great deal of business on the Web and prefer a more localized control of their online transactions. Typically, there is a monthly minimum fee and small per-transaction fee.
If you have a good relationship with your bank, you can explore this option.
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Thankfully for those who are just starting out and wish to test the waters without a lot of commitment, there are now third-party processors.
Third party processors are companies that accept the payment in your behalf. You no longer have to deal with the bank as the third party processor takes care of the details for you. Of course, these companies take a percentage from your sales.
Here's the normal procedure for signing up for a third party processor account.
1. Choose your third party processor. There are different alternatives in the market. See which one appeals to you in terms of fees, payment schedules. Study their websites. Ask people you know if they can recommend any.
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2. Once you have made your choice, apply to be a member. You will be required to fill in the usual information such as address, contacts, email, etc.
3. Once you are accepted, you will be given an html link which you would then paste on the html page of your site. Most third party processors will allow you to take the major credit cards and e-checks.
Some third party processors like Paypal offer instant activation. Others like Clickbank requires 2 to 3 days. A customer service officer corresponds with you to guide you with the set-up.
4. Once the link or banner generated by the html is clicked, the visitor will then be transported to your third party's secure server. Your buyer then enters his credit card number and other verification details. Once approved, the buyer is then directed to your "Thank you" page.
A "Thank you" page is a page that you have to write yourself. This usually contains, well, a thank you for purchasing your product and the instructions on how you are going to deliver that product. If you are selling informational products, the thank you page can contain your download links for instant delivery.
Your third party processor will give you the receipts and other transaction details by email. You will get your payment based on their payment schedule.
Here is a list of some third party processors.
1. www.paypal.com
2. www.worldpay.com
3. www.clickbank.com (only for digital products)
4. www.digibuy.com (only for digital products)
5. www.propay.com
6. www.verotel.com
7. www.ccnow.com
8. www.2checkout.com
Please check them out yourself as I have only dealt with Paypal and Clickbank. Paypal is incredibly easy to set up and required no upfront fee. People also recognize Paypal so it makes it easier for people to trust you.
To know more about Paypal, click here.
I use Clickbank to sell my ebooks (www.hellogoodlove.com) as they have a built-in affiliate program. They also have good, personalized service.
To know more about with Clickbank, click here.
Note that this is not an exhaustive list. There are other third party processors but these are the more prominent ones.
To continue, click here.
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