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A file format developed by Adobe Corporation that allows users to view files with the formatting intact regardless of operating system used.
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Stands for Portable Network Graphics. A file format designed for Web use. Files can be compressed without losing its quality.
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Stands for Post Office Protocol. It is a client/ server protocol in which e-mail is received and held for you by your Internet server. POP3 is the latest version of this protocol.
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Stands for pay-per-click. Refers to an online advertising model where an advertiser pays only when his online ad is clicked by a visitor.
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Stands for pay-per-lead. Refers to an advertising model where an advertiser pays based on quality leads generated.
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Also knows as page views or page requests. Refers to the number of times a Web page is requested from a server.
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A term trademarked by Google and is written as PageRank. It refers to the ranking assigned by Google to a web page based on its relevance to keywords and popularity.
From Google: "PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page's value." Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
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Refers to the "sponsored" results genarated when you type in a keyword. The site owners bid to be in the position they are in. Meaning, no. 1 that appears paid higher then no. 2 ad.
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A Net payment service owned by eBay; it allows anyone with an email account to pay and accept payment for Internet transactions.
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A marketing approach centered on obtaining permission from a customer to receive information. Getting visitors to subscribe to a newsletter is a form of permission marketing
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A type of network where the server is nondedicated and also acts as a workstation.
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Refers to the trend of making computing more widely accessible. Characterized by the use of microprocessor in everyday objects and activities. Also referred to as ubiquitous computing.
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Small software that adds capabilities to a larger system. For example: a plug-in can let you play audio in your website.
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Derived from I-Pod and broadcasting, although podcasting does not necessarily require an i-Pod. It is a from of audio broadcasting that involves the preparation and distribution of audio files using RSS to the computers of subscribed users. These files may then be uploaded to digital music or multimedia players like the iPod.
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A website that serves as an entry point to other web-based services. Example: Yahoo, MSN, Google are all portals.
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Refers to the set of rules that govern the format on how computers should communicate. For example: the HTTP protocol sets out the rules for communication between web servers and web browsers.
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Refers to the automatic delivery of pre-selected content, such as news headlines, weather, stock exchange reports to a person's computer. An example of push technology is PointCast.
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