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object-oriented programming
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Stands for Open Buying on the Internet. It is an open standard developed by the OBI consortium. Designed to facilitate B2B transaction by providing open, flexible Internet commerce solutions.
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A programming approach that uses "objects" to design applications. Java and C++ are examples of OOP.
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An adjective that means not connected to the Internet.
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A browser that enables a user to view websites even if not connected on the Internet.
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The process of creating a profile of a computer user based on his online habits. This is generated from personal information, click behaviors, etc. Used by marketers to deliver targeted or precision marketing.
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A program whose source code is released freely to the public and can be modified by users and developers. Linux is an example of open-source software
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The act of agreeing to receive information by email from other parties, usually Internet marketers. When you sign up for a newsletter, you become a part of the opt-in list.
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Refers to search results that naturally come out when you type a keyword. This means that the site appears because its content matches what you are searching for, and not because it was paid.
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A link that you put in your site that when clicked brings the user to another site.
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The practice of hiring an independent contractor to perform a particular task instead of using internal resources. Example: hiring an independent accountant to handle your accounts instead of hiring your own accountant.
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